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American Milsim

A revolution in Milsim.

A revolution in Milsim.

A revolution in Milsim.

A revolution in Milsim.

A revolution
in Milsim.

Branding, Design

Branding, Design

Branding, Design

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American Milsim is highly regarded as one of the top milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

American Milsim is highly regarded as one of the top milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

American Milsim is highly regarded as one of the top milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

American Milsim is highly regarded as one of the top milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

American Milsim is highly regarded as one of the top milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

Goal

Help American Milsim become the top event organizer in the Milsim event space, increase ticket sales, brand recognition, and create an online touch point for for players to become immersed in the world of Milsim games.

Goal

Help American Milsim become the top event organizer in the Milsim event space, increase ticket sales, brand recognition, and create an online touch point for for players to become immersed in the world of Milsim games.

Goal

Help American Milsim become the top event organizer in the Milsim event space, increase ticket sales, brand recognition, and create an online touch point for for players to become immersed in the world of Milsim games.

Challenge

Defining the brand’s positioning and the players they serve.

Challenge

Defining the brand’s positioning and the players they serve.

Outcome

I helped American Milsim focus their brand and marketing strategy. This led to growth in event ticket and merchandise sales, and brought in a new market of new players, sponsors and venues.

Outcome

I helped American Milsim focus their brand and marketing strategy. This led to growth in event ticket and merchandise sales, and brought in a new market of new players, sponsors and venues.

Client

American Milsim

Agency

Contract/Freelance

Role

Art Direction
Rebranding
UX Design
Website Design
Merchandise Design
Social Media Assets
Printed Marketing Assets


01. Branding

01. Branding

Rebrand

Rebrand

Rebrand

Rebrand

The Brand Refresh. Although American Milsim had an existing brand, I felt it was my duty to bring it to the next level. I took the previous logo and refined its form to work on a broader scale of applications and sizes. The result was a more uniform logo that is more representative of the of what American Milsim stands for…Badass and leading the way. 

The Brand Refresh. Although American Milsim had an existing brand, I felt it was my duty to bring it to the next level. I took the previous logo and refined its form to work on a broader scale of applications and sizes. The result was a more uniform logo that is more representative of the of what American Milsim stands for…Badass and leading the way. 

The Brand Refresh. Although American Milsim had an existing brand, I felt it was my duty to bring it to the next level. I took the previous logo and refined its form to work on a broader scale of applications and sizes. The result was a more uniform logo that is more representative of the of what American Milsim stands for…Badass and leading the way. 

The Brand Refresh. Although American Milsim had an existing brand, I felt it was my duty to bring it to the next level. I took the previous logo and refined its form to work on a broader scale of applications and sizes. The result was a more uniform logo that is more representative of the of what American Milsim stands for…Badass and leading the way. 

The Brand Refresh. Although American Milsim had an existing brand, I felt it was my duty to bring it to the next level. I took the previous logo and refined its form to work on a broader scale of applications and sizes. The result was a more uniform logo that is more representative of the of what American Milsim stands for…Badass and leading the way. 

Before/After

Primary Mark

Primary Mark

Primary Mark

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Mark Variations

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02. Branding

02. Branding

Colors

Colors

Colors

Colors

Colors and Typography. The rebrand included introducing a new color palette, typefaces, photography, and militaristic design elements. This created a more modern cohesive brand for both the physical events and its digital presence.

Colors and Typography. The rebrand included introducing a new color palette, typefaces, photography, and militaristic design elements. This created a more modern cohesive brand for both the physical events and its digital presence.

Colors and Typography. The rebrand included introducing a new color palette, typefaces, photography, and militaristic design elements. This created a more modern cohesive brand for both the physical events and its digital presence.

Colors and Typography. The rebrand included introducing a new color palette, typefaces, photography, and militaristic design elements. This created a more modern cohesive brand for both the physical events and its digital presence.

Colors and Typography. The rebrand included introducing a new color palette, typefaces, photography, and militaristic design elements. This created a more modern cohesive brand for both the physical events and its digital presence.

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Primary

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Primary Shades

Primary Shades

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Greys

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Gradients

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03. Branding

Typography

Typography

Typography

Typography

Heading Font

Heading Font

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Body Font

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04.Website design

04.Website design

04.Website design

04.Website design

04. Website design

Wireframes

Wireframes

Wireframes

Wireframes

A more engaging and branded experience. I redesigned the American Milsim website, the hub for all things AM related. The goal was to make it easy for players to discover upcoming events and get immersed into the fast paced American Milsim experience, while cultivating ticket and merchandise sales.

A more engaging and branded experience. I redesigned the American Milsim website, the hub for all things AM related. The goal was to make it easy for players to discover upcoming events and get immersed into the fast paced American Milsim experience, while cultivating ticket and merchandise sales.

A more engaging and branded experience. I redesigned the American Milsim website, the hub for all things AM related. The goal was to make it easy for players to discover upcoming events and get immersed into the fast paced American Milsim experience, while cultivating ticket and merchandise sales.

A more engaging and branded experience. I redesigned the American Milsim website, the hub for all things AM related. The goal was to make it easy for players to discover upcoming events and get immersed into the fast paced American Milsim experience, while cultivating ticket and merchandise sales.

A more engaging and branded experience. I redesigned the American Milsim website, the hub for all things AM related. The goal was to make it easy for players to discover upcoming events and get immersed into the fast paced American Milsim experience, while cultivating ticket and merchandise sales.

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05. Website design

05. Website design

05. Website design

05. Website design

05. Website design

Screens

Screens

Screens

Screens

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06. Graphics

Visuals

Visuals

Visuals

Visuals

The visual design. Working closely with the American Milsim I designed exclusive marketing materials and merchandise for upcoming events and the newly redsigned AM brand, including posters, t-shirts, hats, and other printed assets.

The visual design. Working closely with the American Milsim I designed exclusive marketing materials and merchandise for upcoming events and the newly redsigned AM brand, including posters, t-shirts, hats, and other printed assets.

The visual design. Working closely with the American Milsim I designed exclusive marketing materials and merchandise for upcoming events and the newly redsigned AM brand, including posters, t-shirts, hats, and other printed assets.

The visual design. Working closely with the American Milsim I designed exclusive marketing materials and merchandise for upcoming events and the newly redsigned AM brand, including posters, t-shirts, hats, and other printed assets.

The visual design. Working closely with the American Milsim I designed exclusive marketing materials and merchandise for upcoming events and the newly redsigned AM brand, including posters, t-shirts, hats, and other printed assets.

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07. Imagery

07. Imagery

Photography

Photography

Photography

Photography

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Acknowledgements

Photography Milsim Media

Photography Milsim Media

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