American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. American Milsim events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory. Unfortunately, their previous brand and marketing didn’t reflect the brands offering.

Goal

Help American Milsim become the top event organizer in the MilSim event space, increase ticket sales, brand recognition, and create an online touch point for for players to become immersed in the world of MilSim games.

Outcome

I helped American Milsim focus their brand and marketing strategy. This led to growth in event ticket and merchandise sales, and brought in a new market of new players, sponsors and venues.